Main purpose is to show the connection and the personalities between the two clients.
Curvature is the dominating feature of the whole design.
Prada's elevator:
There is a certain conservativeness about Prada.
She choose the family business over the dream of becoming a politician, not because she likes it but because of filial piety.
If she is a rebellious person she would not be framed by family responsibilities.
Madonna's elevator:
The pole can be used as a dance tool...
The torus around the pole supposedly has religious meanings (can represent the halo, or when you look at the three circles - God, Jesus and the spirit), but it's broken (fractionally)!
Well for one purpose it is so that my client can actually get IN to the elevator, the other purpose is to show - that she is not bounded by religious rules and constantly challenging them (i.e in her performances).
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